Advertising Techniques

Advertising online

• Online advertising company Eyeblaster says planning initial public offering, again (Minneapolis-St. Paul Star Tribune)
  NEW YORK - Online advertising company Eyeblaster Inc. is planning an initial public offering, according to a Securities and Exchange Commission filing on Wednesday, though it did not disclose an expected size or price range.
• quadrantONE and BAT Partner to Bring Athlete Endorsements to Premium Online Newspaper Advertising (dBusinessNews.com)
  IRVINE -- Brand Affinity Technologies, Inc. (BAT), the company reinventing endorsement marketing, and quadrantONE, a joint venture of four major media companies that focuses on advertisers seeking prime audiences and national reach, have partnered to bring endorsements to premium online newspaper advertising.
• Citysearch Invests In OrangeSoda, Launches Online Local Advertising Service (socalTech.com)
  West Hollywood-based Citysearch, the online local business guide owned by IAC, announced today that it has launched a new online advertising service for local businesses called CityGrid Complete. According to Citysearch, it made an investment in OrangeSoda to build the new service. OrangeSoda is a provider of online search marketing services and search engine optimization. Financial terms of the ...
• Identity and Passport Service spends £300 per ID card on advertising (Computing.co.uk)
  Nicola Brittain, Computing , Thursday 11 March 2010 at 12:04:00 And a further £87,700 on marketing and £11,930 on branding The Identity and Passport Service (IPS) has published advertising expenditure for its ID card scheme that equates to £300 for every ID card applicant so far. The money went on online and offline advertising used to make businesses and consumers aware of the scheme in ...
• TV budgets 'driving growth of online video advertising market' (Netimperative)
  Media buyers’ primary objective for booking online video advertising campaigns is to deliver incremental reach to TV, according to the latest research from Web TV Enterprise.
• US online advertising spend set to overtake all print and DM (Media Week Online)
  New York - Spending on digital advertising in the US will overtake print for the first time this year, according to new figures.