Advertising Techniques

Advertising online

• quadrantONE and BAT Partner to Bring Athlete Endorsements to Premium Online Newspaper Advertising (dBusinessNews.com)
  IRVINE -- Brand Affinity Technologies, Inc. (BAT), the company reinventing endorsement marketing, and quadrantONE, a joint venture of four major media companies that focuses on advertisers seeking prime audiences and national reach, have partnered to bring endorsements to premium online newspaper advertising.
• Citysearch Invests In OrangeSoda, Launches Online Local Advertising Service (socalTech.com)
  West Hollywood-based Citysearch, the online local business guide owned by IAC, announced today that it has launched a new online advertising service for local businesses called CityGrid Complete. According to Citysearch, it made an investment in OrangeSoda to build the new service. OrangeSoda is a provider of online search marketing services and search engine optimization. Financial terms of the ...
• TV budgets 'driving growth of online video advertising market' (Netimperative)
  Media buyers’ primary objective for booking online video advertising campaigns is to deliver incremental reach to TV, according to the latest research from Web TV Enterprise.
• US online advertising spend set to overtake all print and DM (Media Week Online)
  New York - Spending on digital advertising in the US will overtake print for the first time this year, according to new figures.
• Andy Plesser: The Problem with Online Video Advertising is it's "Too Expensive" (video) (The Huffington Post)
  Although online video advertising has been a growing area, some on Madison Avenue believe it's too pricey. Mark Ruxin, EVP and Chief Innovation Officer for...
• Gatwick Express Launches New Advertising Campaign with 10% Online Discount (Business Wire via Yahoo! Finance)
  LONDON----Gatwick Express, the non-stop rail-air link between central London and Gatwick Airport, has launched a new advertising campaign with a 10% online discount for all customers.